Accredited businesses use a range of measures to identify customers at risk of experiencing gambling harm and have systems and controls in place to engage effectively with these customers.What is safer gambling?
Accredited businesses continuously look for ways to support their customers, such as by providing information on gambling responsibly and offering gambling management tools such as setting deposit and loss limits.Find accredited businesses
Accredited businesses market their products responsibly by not allowing gambling to be seen as attractive to children, and making sure that self-excluded customers do not receive their marketing materials.Standard governance
Accredited businesses continually test and improve their approach to minimising gambling harm. They share what works well and what hasn’t worked well with competitors.See the Standard criteria
The scheme is managed by GamCare, a charity and the UK's leading provider of free information, advice and support for anyone affected by problem gambling. We also work with the gambling industry to support customers and prevent people from experiencing gambling harm.
The Standard is a voluntary quality standard for businesses licensed by the Gambling Commission, we do not regulate the industry. If you would like to make a complaint about a gambling business, you should seek advice from the Commission.