Social Responsibility - Assured Kitemark for the gambling industry
Ensuring betting, gaming, bingo, casino and lottery businesses work to reduce gambling harm
5 ways assured businesses can make gambling safer
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Identify customers at risk and take action
Assured businesses use a range of measures to identify customers at risk of experiencing gambling harm and have systems and controls in place to engage effectively with these customers.
What is safer gambling? -
Provide tools to manage your gambling
Assured businesses continuously look for ways to support their customers, such as by providing information on gambling responsibly and offering gambling management tools such as setting deposit and loss limits.
Find assured businesses -
Staff training and development
Assured businesses provide high quality training to their management and staff on safer gambling and provide regular training updates.
See our industry services -
Responsible marketing and promotions
Assured businesses market their products responsibly by not allowing gambling to be seen as attractive to children, and making sure that self-excluded customers do not receive their marketing materials.
Standard governance -
Continually improve and share learning
Assured businesses continually test and improve their approach to minimising gambling harm. They share what works well and what hasn’t worked well with competitors.
See the Standard criteria
Everyone who experiences problems with their gambling is someone who once thought their gambling was not a problem. That is why it is so important that GamCare’s treatment services inform the products, policies and procedures of a gambling business and mitigate the risk of future harm.
For safer gambling measures to be effective, it is essential that they are integrated into organisational culture and flow throughout the organisation. The Safer Gambling Standard focuses on the totality of an operation, from board members and directors down to the front line.
Genting are rightly proud of their track record in respect of safer gambling, however we are aware we cannot stand still and must continue to make progress in this area which is at the heart of everything we do, and as such, engaging with GamCare and undertaking the Standard was a priority for us.
The accreditation process was extremely thorough and collaborative, helping Buzz Bingo to build on our safer gambling ethos and ensure even better protection for our customers.
Other industry services
87% of those harmed by gambling demand more post-pandemic support says …
New Code for Gambling Industry to Simplify Information about Safer Gambling …
GamCare and BGC Collaborate on Safer Gambling Information Code for Online …
Safer Gambling Standard Assessments by Video Conference – Dates Available
New Rules on VIP Schemes
New Toolkit to Address Gambling Related Financial Harms
Gambling Commission Issues New Guidance for Online Gambling Businesses
GamCare and YGAM Collaborate as Part of New Safer Gambling Commitments
Who is behind the Standard?
The scheme is managed by GamCare, a charity and the UK's leading provider of free information, advice and support for anyone affected by problem gambling. We also work with the gambling industry to support customers and prevent people from experiencing gambling harm.
Concerned about a business?
The Standard is a voluntary quality standard for businesses licensed by the Gambling Commission, we do not regulate the industry. If you would like to make a complaint about a gambling business, you should seek advice from the Commission.