5 ways assured businesses can make gambling safer
Identify customers at risk and take action
Assured businesses use a range of measures to identify customers at risk of experiencing gambling harm and have systems and controls in place to engage effectively with these customers.What is safer gambling?
Provide tools to manage your gambling
Assured businesses continuously look for ways to support their customers, such as by providing information on gambling responsibly and offering gambling management tools such as setting deposit and loss limits.Find assured businesses
Responsible marketing and promotions
Assured businesses market their products responsibly by not allowing gambling to be seen as attractive to children, and making sure that self-excluded customers do not receive their marketing materials.Standard governance
Continually improve and share learning
Assured businesses continually test and improve their approach to minimising gambling harm. They share what works well and what hasn’t worked well with competitors.See the Standard criteria
Other industry services
GamCare Industry Code for the Display of Safer Gambling Information
What to expect from a Safer Gambling Standard assured business
Safer Gambling Labs
National Gambling Helpline Transfers
Suicide Prevention in the Gambling Environment
Suicide Awareness for the Gambling Industry eLearning
Women and Gambling – Insights for Industry
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Who is behind the Standard?
The scheme is managed by GamCare, a charity and the UK's leading provider of free information, advice and support for anyone affected by problem gambling. We also work with the gambling industry to support customers and prevent people from experiencing gambling harm.
Concerned about a business?
The Standard is a voluntary quality standard for businesses licensed by the Gambling Commission, we do not regulate the industry. If you would like to make a complaint about a gambling business, you should seek advice from the Commission.