Assured businesses
The Safer Gambling Standard is an independent quality standard that assesses the measures gambling businesses have in place to protect people from gambling-related harm. Assured businesses are listed below by level of award, alongside their brands and websites, so that customers can easily identify whether the business they’re gambling with meets high standards in safer gambling.
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Advanced Level 3 businesses have adopted a wide range of safer gambling measures that go beyond the social responsibility provisions of their gambling licence
Advanced Level 3
Brands
Accreditation period
Land-based
Mar 2020 - Mar 2022
Sector
Scope
Assessment was limited to the business’s head office and Bet With Ascot brand and excludes other gambling businesses which operate out of Ascot Racecourse. Assessed against Standard version 1 2018.
Advanced Level 3
Brands
Websites
Accreditation period
Online
Feb 2022 - Feb 2024
Sector
Scope
Assessment was limited to the businesses head office and a sample of their brands and websites licensed in Great Britain. Assessed against Standard version 3.1 2021.
Advanced Level 3
Brands
Accreditation period
Land-based
Oct 2021 - Oct 2023
Sector
Scope
Assessment was limited to the business’s head office and a sample of their venues licensed in Great Britain. Assessed against Standard version 3.1 2021.
Advanced Level 3
Brands
Websites
Accreditation period
Online
May 2022 - May 2024
Sector
Scope
Assessment was limited to the business's head office and a sample of their brands and websites licensed in Great Britain. Assessed against Standard version 3.1 2021
Advanced Level 3
Brands
Accreditation period
Land-based
Jan 2022 - Jan 2024
Sector
Scope
Assessment was limited to the Horizons Casino venue licensed in Great Britain. Assessed against Standard version 3.1 2021.
Advanced Level 3
Brands
Websites
Accreditation period
Online
Nov 2020 - Nov 2022
Sector
Scope
Assessment was limited to the business’s head offices and websites licensed in Great Britain. Assessed against Standard version 2 2020.
Advanced Level 2 businesses are developing or have adopted a range of safer gambling measures that go beyond the social responsibility provisions of their gambling licence
Advanced Level 2
Brands
Websites
Accreditation period
Online
Jul 2020 - Jul 2022
Sector
Scope
Assessment was limited to the business’s head offices and website licensed in Great Britain and operated by Sky Betting & Gaming. Assessed against Standard version 2 2020.
Advanced Level 2
Websites
Accreditation period
Land-based
May 2022 - May 2024
Online
May 2022 - May 2024
Sector
Scope
Assessment was limited to the business’s head office and a sample of their venues and their website licensed in Great Britain. Assessed against Standard version 3.1.
Advanced Level 2
Websites
Accreditation period
Online
Feb 2022 - Feb 2024
Sector
Scope
Assessment was limited to the business head office and the Admiral Casino website licensed in Great Britain. Assessed against Standard version 3.1 2021
Advanced Level 2
Websites
Accreditation period
Online
Sep 2021 - Sep 2023
Sector
Scope
Assessment was limited to the businesses head office and a sample of their websites licensed in Great Britain. Assessed against Standard version 3.1 2021.
Advanced Level 2
Brands
Accreditation period
Land-based
May 2022 - May 2024
Sector
Scope
Assessment was limited to the business’s head office and a sample of their venues licensed in Great Britain. Assessed against Standard version 3.1 2021.
Advanced Level 2
Websites
Accreditation period
Online
May 2020 - May 2022
Sector
Scope
Assessment was limited to the business’s head offices and website licensed in Great Britain and operated by Virgin Bet Ltd. Assessed against Standard version 1 2018.
Advanced Level 2
Websites
Accreditation period
Land-based
Apr 2021 - Apr 2023
Online
Apr 2021 - Apr 2023
Sector
Scope
Assessment was limited to the business's head office and a sample of their Casino product and platform operations licensed in Great Britain. Assessed against B2B Standard version 1.0 2021
Advanced Level 2
Brands
Websites
Accreditation period
Online
Aug 2020 - Aug 2022
Sector
Scope
Assessment was limited to the business’s head offices and website licensed in Great Britain and operated by PPB Counterparty Services Ltd. Assessed against Standard version 1 2018.
Advanced Level 2
Brands
Websites
Accreditation period
Online
Aug 2020 - Aug 2022
Sector
Scope
Assessment was limited to the business head office and websites licensed in Great Britain excluding the Stride Gaming business purchased by Rank Group in October 2019. Assessed against Standard version 2 2020. Rank Digital will be working with GamCare in continuing to improve its approach to safer gambling with a view to renewing the Safer Gambling Standard award in 2022.
Business has systems and controls in place to comply with the social responsibility provisions of their gambling licence
Base Level
Websites
Accreditation period
Online
Sep 2021 - Sep 2023
Sector
Scope
Assessment was limited to the business’s head office and a sample of their white label websites licensed in Great Britain. Assessed against Standard version 3.1 2021.
Businesses can be awarded from Base Level of the Standard up to Advanced Level 3 depending on the degree to which their approach to safer gambling goes beyond regulatory requirements