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How to apply

How to apply

The Safer Gambling Standard assessment includes a review of the policies, procedures, systems and controls of a gambling business, as well as interviews with staff, website reviews and premises visits. Find out more about the assessment process.

  • Are you eligible?

    Businesses can apply for assessment if they are licensed by the Gambling Commission and provide gambling services to the public. The assessment can cover a business's land-based operations, online operations or both, you decide. Accreditation is valid for two years.

  • Get informed

    Businesses are required to meet 10 areas which are the foundation to building a safer gambling approach. The assessment looks at 73 criteria, 52 of which are expected of businesses to meet the the Base Level Standard, with the remaining Advanced Level criteria measuring the degree to which businesses exceed the Base Level.

  • Your results

    Upon completion of the assessment, you receive a report confirming our findings and your level of award. All businesses who achieve the Standard are published on this website by level, allowing you and your customers to see how you compare to the wider industry. Your business will also be permitted to use our Standard logo.

  • Get in touch

    We'll arrange a scoping meeting to get a better understanding of your business, plan how long the assessment will take and when it can take place.

    Get in touch

Making the case for safer gambling

"As everyone connected to the industry knows, there have been huge improvements to safer gambling management in recent years. Whilst a lot of these changes have been driven by regulatory change, many have also been driven by businesses who recognise there is a genuine problem which needs to be addressed if they are to enjoy sustainable growth." Kirsty Caldwell, Founder and Director of Betsmart Consulting, discusses the challenges.

Read article

GamCare industry services

As well as operating the Safer Gambling Standard scheme, GamCare offers training, services and information to the gambling industry with the aim of minimising gambling-related harm. Find out more about our services.