
How to apply
How to apply
The Safer Gambling Standard assessment includes a review of the policies, procedures, systems and controls of a gambling business, as well as interviews with staff, website reviews and premises visits. Find out more about the assessment process.
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Are you eligible?
Businesses can apply for assessment if they are licensed by the Gambling Commission and provide gambling services to the public. The assessment can cover a business's land-based operations, online operations or both, you decide. Assurance is valid for two years.
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Get informed
The Standard covers five "C"s which are the foundation to building a safer gambling approach - Culture, Customer Environment, Customer Management, Colleagues, Collaboration.
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Your results
Upon completion of the assessment, you receive a report confirming our findings and your level of award. All businesses who achieve the Standard are published on this website by level, allowing you and your customers to see how you compare to the wider industry. Your business will also be permitted to use our Standard logo.
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Get in touch
We'll arrange a scoping meeting to get a better understanding of your business, plan how long the assessment will take and when it can take place.
Get in touch

Supporting Gambling Industry Employees
Research from around the globe indicates that staff working in the gambling industry could be at increased risk of experiencing gambling related harm themselves. GamCare has recognised the need for businesses to have further guidance on what to include within their employee gambling policies, and so we have produced a short resource including suggested content to help them support their staff in this area.
Access resourceIn simple terms the Standard is an external audit, and achieving this standard ensures that our internal controls, processes, guidelines and policies are adequate, effective, in compliance with all applicable legislation, and the LCCP. This also provides us with the confidence and reassurance that we are doing what we should be doing!
It should be remembered that the industry’s ability to effectively manage safer gambling risk is only as strong as the weakest link and so it is imperative that best practice is shared and that smaller businesses are brought along for the ride.
The Standard is an assurance process which incorporates the experience of our service users, the huge level of collected evidence and industry research across numerous fields as well as GamCare’s many years of experience working across the sector.
The accreditation process was extremely thorough and collaborative, helping Buzz Bingo to build on our safer gambling ethos and ensure even better protection for our customers.