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What is the Standard?

Standard Review Panel

Meeting of the Safer Gambling Standard Review Panel

An expert panel reviews the Safer Gambling Standard on an annual basis to incorporate changes in regulatory requirements and good practice guidelines, the opinions of GamCare service users, and new insights from academic research.

The panel consists of independent experts in the field of safer gambling and does not include a representative of the gambling industry.

Meet our panel

John Hagan

GamCare Deputy Chairman, Board of Trustees

John is a founding partner of leading specialist gambling law firm, Harris Hagan.  He advises on all aspects of online and land-based gambling law, speaks frequently at industry conferences and is also a regular contributor of articles to national and international gaming publications. He is the Chairman of the Industry Group for Responsible Gambling, President of the International Association of Gaming Advisors and a member of the International Masters of Gaming Law.

Mike Kenward

GamCare Director

Mike has worked in the gambling field for over 12 years. Starting out in industry as a croupier in a central-London casino, he moved into treatment services as a helpline adviser at GamCare.  Mike now uses his knowledge of gambling related harm to inform the development of GamCare’s projects and products – developing activities and services to reach those at risk of harm, and working with industry to drive a more responsible business culture and make gambling environments safer for everyone.

Dr Heather Wardle


Heather specialises in researching gambling behaviour. Her current work, funded by Wellcome, focuses on exploring youth gambling behaviour and its relationship with changing technology. She is the Head of the Gambling and Place Research Hub at Geofutures, which specialises in exploring the geographical and spatial patterns of gambling behaviour. She also sits on the Advisory Board for Safer Gambling (ABSG), an independent group which provides advice on policy and practice to the Gambling Commission*.

Dan Waugh


Dan provides consultancy to gambling businesses on the development of responsible gambling programmes and has also written extensively on regulatory matters. Previously, he was Chairman of the Young Gamblers Education Trust (YGAM). He also worked at The Rank Group where he had responsibility for strategic planning, consumer research, regulatory risk analysis, capital investment and purchasing.

*Please note: Heather’s role on the Standard Review Panel is separate to her role on the ABSG. It does not mean to imply that the ABSG endorse the Standard.

GamCare service users

GamCare service users are at the heart of everything we do. We canvas the opinions of our service users through surveys, panels and anecdotal feedback and these opinions flow through to the Standard each year.

Share your views on the Safer Gambling Standard criteria

Tell our panel what you think about the current Standard and how businesses can ensure a safer gambling environment for all.

Tell us what you think

How assurance benefits customers

  • You’re using a business that focuses on customer safety
  • You get access to tools and information to manage your gambling
  • You’ll receive support if concerning changes in your play are detected