How to apply
The Standard covers five “C”s which are the foundation to building a safer gambling approach.
The five “C”s of the Standard are – Culture, Customer Environment, Customer Management, Colleagues, Collaboration. Businesses can achieve the Advanced Level of the Standard by meeting additional criteria within each of the five areas.
The Standard areas
Strategy, Leadership Commitment, Governance, Assurance, KPIs, Risk Management
Age Verification, Marketing, Product Design, Safer Gambling Information & Tools including Self Exclusion
Risk Profiling & Customer Interaction; Young Persons, High Value & Vulnerable Customer Management
Staff Training, Performance Management and Gambling Information & Support
Industry Collaboration & Evaluation; Research, Education & Trust Collaboration
Download the Standard
Version 4.1 2022
Download the Standard document for full details on the assessment process and criteria.
A constantly evolving Standard
The requirements of the Safer Gambling Standard are updated every year to build upon developments in regulation and safer gambling good practice. Any business achieving the Safer Gambling Standard is required to keep pace with such developments if they are to continue to meet the Standard in future. See previous versions of the Standard.