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How to apply

The Standard

The Standard covers five “C”s which are the foundation to building a safer gambling approach.

The five “C”s of the Standard are – Culture, Customer Environment, Customer Management, Colleagues, Collaboration.  Businesses can achieve the Advanced Level of the Standard by meeting additional criteria within each of the five areas.


The Standard areas

  1. Strategy, Leadership Commitment, Governance, Assurance, KPIs, Risk Management

  2. Age Verification, Marketing, Product Design, Safer Gambling Information & Tools including Self Exclusion

  3. Risk Profiling & Customer Interaction; Young Persons, High Value & Vulnerable Customer Management

  4. Staff Training, Performance Management and Gambling Information & Support

  5. Industry Collaboration & Evaluation; Research, Education & Trust Collaboration

Download the Standard

Version 5.1 2023

Download the Standard document for full details on the assessment process and criteria.

Download the Standard

A constantly evolving Standard

The requirements of the Safer Gambling Standard are updated every year to build upon developments in regulation and safer gambling good practice.  Any business achieving the Safer Gambling Standard is required to keep pace with such developments if they are to continue to meet the Standard in future. See previous versions of the Standard.

Why become assured?

  • Support: Get independent advice on your performance
  • Benchmark: Our different levels show how you compare to other businesses in safer gambling
  • Prevent: Your assurance fees are re-invested in GamCare's support and outreach services