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National Gambling Helpline Transfers

Responsible gambling team

Frictionless support for at-risk customers. If you deliver customer care to people experiencing negative impacts from gambling, your team can arrange a dedicated phone line to transfer callers straight to the National Gambling Helpline for support.

Why GamCare?

GamCare and the National Gambling Helpline have been running for over 25 years, and our Helpline Advisers are experts at giving both practical and emotional support for gambling harms. The Helpline operates across the UK and is available 24/7, 365 days of the year, so whenever someone wants to talk about how gambling is affecting them, an Adviser is there to listen.

Why transfer?

Customers benefit from a smooth transfer to the services they need, at the time they ask for help, meaning they can capitalise on the motivation to make a change. There’s no need to hang up and redial, remember another number, or tell their story again to someone new.

Your organisation will also be able to better understand the impact of your intervention thanks to high-level outcomes reporting provided by GamCare, along with data on how many calls have been transferred to us, and feedback on the process.

GamCare benefits as we receive more referrals and are better able to reach those people who need our services most.

We charge commercial businesses an annual licence fee to administer the service. Charities and not-for-profits can access the service free of charge.

Follow our three simple steps to sign up…

(1) Test

Complete test calls to the Helpline, ensuring transferred calls are received successfully by our system without disconnecting.

(2) Train

Your staff review our video and guide on how to conduct safe and appropriate transfers, building their confidence in the process. You also include key information about the service in your internal procedures.

(3) Transfer

Start transferring at-risk callers to the Helpline so they can get the support they need.