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Assured businesses

Why use an assured business?

The Safer Gambling Standard is the social responsibility accreditation for the gambling industry.

By choosing an accredited business:

  • You’re using a business that focuses on customer safety.
  • You get access to tools and information to manage your gambling.
  •  You’ll receive support if concerning changes in your play are detected.

All accredited businesses pay a fee which goes back into supporting those affected by problem gambling.

Access the Standard criteria or read about the different levels of award.


What’s the difference between levels?

Businesses can be awarded from Base Level of the Standard up to Advanced Level 3 depending on the degree to which their approach to safer gambling goes beyond regulatory requirements